After sitting dormant for several years, Wayne County Dragstrip in central North Carolina is reopening under new operators on a one-year lease, bringing grassroots motorsports back to an 18-acre site.
What’s happening:
- New operators focused on no-prep, bracket, and outlaw racing
- Incremental capital improvements—not a full redevelopment
- Facility positioned as a regional draw, not a destination mega-track
Real estate takeaway:
- Specialized, experience-driven uses can reactivate underutilized land
- Short-term leases allow testing demand before committing long-term capital
- Community-oriented assets can stabilize value through consistent local traffic, not peak events
A reminder that nontraditional uses can play a meaningful role in local land strategy.
