Crumbl Cookies has closed its Carolina Square location after just over 3 years in business, leaving another visible vacancy in a high-profile downtown corridor.
📍For landlords, tenants, and investors, it’s another reminder that:
✔️ National brands are still evaluating store performance market-by-market
✔️ College town retail can generate strong traffic — but retention remains competitive
✔️ Experiential, convenience-driven, and late-night concepts continue to shape downtown tenant mix decisions
The closure leaves Insomnia Cookies as the only dedicated cookie concept on Franklin Street.
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